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[4] The industry is also aware of the compensatory behaviors that smokers engage in when smoking light cigarettes

Moreover, a meta-analysis of experimental studies has also found that when assessed based on a message impact framework derived from communication, psychological and social psychological theories, graphic health warnings were more effective in increasing intentions to not start smoking and to quit smoking (22)

"There has been a process (by the FDA) to focus specifically on flavorings because we know they attract youth." While the FDA made an announcement in 2018 during the Trump administration to prohibit menthol cigarettes, a ban did not come to pass

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